Melissa Data In the News Handle with Care: B-to-B pros tackle data collection and maintenance issues - March 2006  B-to-B Roundtable "DIRECT" Thomas Tweedie, Day-Timers Inc: NCOA is done three times a year on the U.S. file and then followed up with ACS on the next catalog mailing. We also use Melissa Data’s Address Object to verify and standardize our customer address information. Address Object is a development tool used to verify addresses, in real-time or batch processes, by comparing the addresses submitted against the U.S. Postal Service database of 145 million deliverable addresses. Thomas Roth, Web development manager at Day-Timers, says using Address Object has improved our mailings and our customer communications because now we can count on our address information. Day-Timers mails both catalogs and direct mail reminders to its customers. It cleans about 7,000 to 10,000 records per month. Roth says the most common address errors he finds are invalid city/state and ZIP Code combinations and incorrectly spelled street names. Day-Timers validates all new and updated customer information it receives via phone and online. We verify thousands of addresses per week in batch updates and in real time.