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Melissa Data Announces Lead Generation Program for MAILERS+4 Customers

Rancho Santa Margarita, Calif. (Jan. 15, 2004) — Data quality software and services provider Melissa Data today announced a no-cost lead generation program exclusively for mailing houses, letter shops, printers or fulfillment services who are subscribers to MAILERS+4 postal automation software.

As a subscriber to MAILERS+4 Professional series, mailing houses and similar businesses are invited to join Melissa Data’s lead-generation program. They will receive a free listing in Melissa Data’s online directory of mail-industry service providers. Business leads received from the Internet directory are forwarded by email to the mail centers serving the location specified by the search.

“With more than 40,000 unique visitors per day using the search capabilities of our Web site, Melissa Data is in a unique position to produce a steady volume of quality leads to our customers and business partners,” said founder and president, Ray Melissa.

Melissa Data’s MAILERS+4 is the easy-to-use, affordable mailing software that meets the direct-mail needs and budgets of any size organization. All the features required for preparing a USPS certified mailing for postal discounts are included on one CD-ROM. In only four steps, a mailing list is verified, corrected and coded for address accuracy; de-duplicated; presorted for the lowest postage rates possible; and printed with barcoded labels in any format, using any printer. In addition, MAILERS+4produces all the documents required by the U.S. Postal Service for a discounted mailing.

MAILERS+4 Standard and Professional versions each include six bimonthly updates of the USPS address data. A 45-day trial of MAILERS+4 is available by visiting http://www.melissadata.com/mp4.html

To search for a Mailing House by ZIP Code, please visit
http://www.melissadata.com/cgi-bin/coop.asp


About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit www.melissadata.com