White Paper - Scalable Data Quality: A Seven Step Plan for Any Size Organization
The term Data Quality can mean different things depending upon the nature of one’s organization. When applied to customer address records, data quality can be summed up by the following requirements:
• The data is accurate. The address actually exists within the city, state and ZIP Code™ given. In addition, if a person or business is associated with the address in the record, that person or business listed is actually located at that address.
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